Go to Market, soundly.
Don’t go to market unprepared. We’ll design an engine to drive repeatable sales.
Grow Your Business, profitably.
Don’t leave profit to chance. We’ll install processes to manage all levers of profit.
Scale Your Company, sustainably.
Don’t scale fitfully. We’ll create benchmarks to help you scale continuously.
What We Do
- CXO-As-A-Service (Value)
Our CXO As-a-Service allows founders/CXO to rethink of Growth via Shared Value Creation. We offer services to advise Founders/CXO in the development of their visioning, organization design pre- and post-IPO, go-to-market strategies to drive sustainable growth, and metrics alignment design to hold team accountability. Start-up can pick and choose functional preference based on their needs, with the flexibility to switch resources. We offer CRO-As-A-Service, CMO-As-A-Service, COO-As-A-Service and CCO-As-A-Service.
- Customer Success As-A-Service (Customer)
Our service offerings include Customer Retention Optimization; Professional Services Growth Strategy & Offering Creation; Education Offerings & Strategy; Customer Journey Mapping; Technical Support Strategy & Offering; Voice of Customer Program (CSAT/NPS) Establishment.
- Technology As-A-Service (Accelerator)
Start-ups with non-technical co-founders typically struggle with product design, technical feasibility, competitive market study, user experience design, technical budgeting, technical resource sourcing etc. We compliment start-up team with the technical expertise in the following areas:
- a. Product ideation in emerging technologies such as AI, IOT, Blockchain, Big Data as well as user experience design.
- b. Competitive market landscape study and recommendations in terms of feature differentiation etc.
- c. Technical feasibility research and study
- d. Product prototyping, proof of concept, and/or minimum viable product development
- e. Technical budgeting and planning
- f. Technical resource sourcing within specific domains such as AI, IOT etc.
- g. Preparing product/solution architecture
- h. Helping create IP (patents) to safeguard against competition
- i. Compliance and security guidance (GDPR, SOC 2 etc.)
- j. Technical alliance and partnerships (identifying right technical partners)
Who We Are
Tigon Advisory Corp is a Chicago-based Advisory firm with offices in Silicon Valley and Dallas. We work with different sizes of companies including venture-backed start-ups and fortune 1000 companies.
Our team has been founders/executives of successful technology startups, and/or managed over $250M P&L, have worked with companies such as Oracle, Adobe, Cisco, Google, Facebook, NVidia, Marketo, NetApp, EarthLink, Sprinklr, Jebbit and Clinc.
Tigon Advisory was founded by Helen Yu in 2017. It was recently expanded with Ravi Mishra joining as the Technology Principal; Jerri Walker as the Operating Principal and Almer Parez as the UX Design Principal.
Helen serves as the CEO and leads the CXO As-A-Service practice and Customer Success As-A-Service practice. Ravi serves as the Technology Principal and leads the Technology As-A-Service practice. Jerri serves as Operating Principal who oversees company operations and provide oversights for all on-going customer engagements. Almer serves as the UX Design principal.
Blog & Podcast
Economic Services Provided By The Finance Industry, Which Encompasses A Broad
Range Of Businesses That Manage Money, Including Credit Unions.
The Software-Defined Car for the Human-Centered Experience
22 January, 2021
I believe growth thrives at the crossroad of technology and humanity. This is where technology creates solutions…Read more
How We Look at Cars Today is Changing How We Make Them
05 October, 2020
Early in my career, I remember being at a stoplight, looking over and admiring a sleek, red…Read more
Helen Yu, Founder & CEO
Helen Yu is a global customer success executive and board advisor who delivers board value through innovative, multi-faceted perspectives to driving growth, solving complex challenges and turning around underperforming organizations.
She honed the ability to improve and scale business models that have accelerated multibillion-dollar revenue growth and profitability through a career across private, early-stage startup, pre-IPO to Fortune 500 companies including Oracle, Adobe and Marketo.
Helen is known as a sharp, strategic thinker with a track record of building successful organizations and driving innovations through deep customer understanding, Enterprise scaling and digital transformation. Helen’s success in driving growth is proven at all stages of business.
Ravi Mishra, Technology Principal
Ravi Mishra is a high-tech veteran with 20 plus years of software development expertise building innovative solutions for enterprise and start-up companies such as Sprinklr, Marketo, Cisco, Adobe, Network Appliance, Earthlink, and Sony.
Ravi was the co-founder of moBack, a tech incubator in the Silcon Valley. Ravi is passionate about building data integration platform & services for mobile, social, and IOT verticals leveraging machine learning, chat bot, big data and other emerging technologies.
Jerri Walker – Operating Principal
Passionate and seasoned professional with a background of repeated success in Consulting Sales, Project Management, Management Consulting, Practice Building and Information Technology.
Almer Parez – UX Design Principal
Almer Perez is a senior UI/UX design expert based in the Silicon Valley. He has worked with many Silcon Valley enterprise customers as well as startups such as Facebook, Cisco, Nvidia, and many others. He was the co-founder of moBack, a tech incubator in the Silicon Valley.