Author: Helen Yu

Tigonadvisory > Articles by: Helen Yu

Start-ups: Beware of Those “Pocket Aces”

In poker, no opening hand beats pocket aces. So why would a player rather draw a lowly 2–7? Because deciding what to do with a 2–7 is easy: Fold it! Pocket aces, on the other hand, create existential angst. Why? Because even when the betting tells you to fold them (they lose 70% of the […]

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Customer Success Obsession – Disruption or Disruptor?

With the popularity of SAAS, customer success is now a more well-known industry buzz word. Most importantly, it is a must-have function in any technology company. Furthermore, Forrester report stated that successful customer success leaders have contributed to compound average revenue growth of 17% as opposed to 3% laggards. Let’s face it, CEOs, investors and customer […]

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The evolving state of Cyber Security

The importance of cyber security will grow in importance for both businesses and individuals in 2019. With governments and companies reviewing their relationship with Huawei and well documented hacks like Equifax in 2017, protecting personal data is of greater importance to consumers and of how businesses collect, manage and score it. More than just money […]

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